Welcome To Kirra Counseling & Co.
Kirra Counseling & Co is a licensed behavioral health practice rooted in the belief that quality treatment should be accessible, evidence-based, and humanizing. Founded by Shakirra Pinnock, QMHP-E, CSAC-S, the practice delivers clinical services designed to meet people where they are — and walk with them toward lasting recovery and wellness.
We specialize in substance use disorder treatment and mental health care, offering structured, intensive services for individuals who need more than weekly therapy but are stable enough to live in the community.
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Person-Centered
Every treatment plan is individualized. We listen before we prescribe, and we build goals collaboratively with each client.
Evidence-Based
Our methods are grounded in research — CBT, MI, harm reduction, and motivational frameworks that have demonstrated outcomes across diverse populations.
Equity-Focused
We recognize that systemic barriers shape health outcomes. Our practice is built to reduce those barriers — not reinforce them.
Whole-Person
Recovery is more than the absence of substance use — it’s the presence of purpose, connection, stability, and hope. Our programming is built around that truth. We look at the whole picture, including the underlying chronic health conditions that shape your journey, using the ASAM Dimensions as our guide. It all starts with a discovery call, where we listen first.
about us
Your Journey Toward Lasting Recovery Starts Here
Kirra Counseling & Co. is a licensed behavioral health practice rooted in the belief that quality treatment should be accessible, evidence-based, and humanizing. Founded by Shakirra Pinnock, QMHP-E, CSAC-S, we specialize in substance use disorder treatment and mental health care — offering structured, intensive services for individuals who need more than weekly therapy.
- PHP Level of Care
- Harm-Reduction Informed
- Co-occurring Mental Health
- Whole-Person Approach
Read our clinical process
A grounded path from intake to lasting recovery.
Our clinical model is person-centered, evidence-based, and equity-focused — designed to remove barriers to care, not reinforce them. Recovery is not just the absence of substance use; it is the presence of purpose, connection, and hope.
Listen & Understand
We begin with your story — personal history, treatment goals, co-occurring concerns, and what’s shaped your journey so far.
Create a Tailored Plan
Together we build an individualized clinical plan grounded in CBT, Motivational Interviewing, and harm-reduction strategies.
Support & Empower
Daily structure, group community, and skill-building — from urge surfing to Motivational Mondays and exercise as coping.
our services
Partial Hospitalization Program (PHP)
PHP at Kirra Counseling & Co. is grounded in the same evidence-based framework Shakirra has applied across ASAM levels 3.1 and 3.5 — adapted for the PHP setting and built around each client’s individual needs.
Individual Counseling
One-on-one sessions focused on personal history, treatment goals, co-occurring concerns, and building a sustainable recovery identity.
Group Counseling
Facilitated group sessions that create community, reduce isolation, and build interpersonal skills essential to long-term recovery.
Exercise as a Coping Strategy
Movement is integrated into the treatment experience as a clinically supported coping tool.
Cognitive Behavioral Therapy (CBT)
Structured skill-building to identify and restructure negative thought patterns, address cognitive dissonance, and replace harmful behaviors with healthier responses.
Motivational Interviewing (MI
A collaborative, person-centered approach that strengthens intrinsic motivation and helps clients resolve ambivalence about change.
Trigger Identification & Relapse Prevention
Clients learn to recognize internal and external personal triggers and develop concrete strategies to navigate high-risk situations.
Cognitive Restructuring
Therapeutic work to help clients change negative thoughts into positive ones.
Harm Reduction Strategies
A non-judgmental, practical framework that meets clients at every stage of readiness, reduces risk, and supports incremental progress toward recovery goals.
Motivational Mondays
A signature programming element that opens each week with intention-setting, goal reinforcement, and motivational engagement to build momentum and accountability.
Who We Serve
Kirra Counseling & Co. serves adults navigating substance use disorders, co-occurring mental health conditions, and the complex life circumstances that intersect with both. Our PHP is particularly well-suited for individuals who:
- Are stepping down from inpatient or residential treatment
- Have tried traditional outpatient but need more structured support
- Are at risk of a higher level of care without intensive intervention
- Are motivated to engage in recovery but need daily clinical accountability
100%
Satisfaction
257+
Happy Patient
10+
Expert therapist
client feedbacks
Healing Begins with a Conversation
“From the first call, I felt seen — not judged. Kirra’s team met me exactly where I was and helped me build a routine, a support system, and a version of myself I actually recognize.”
Founder & CEO
Shakirra Pinnock
QMHP-E, CSAC-S
Shakirra Pinnock, QMHP, CSAC-S is a behavioral health professional with over a decade of frontline experience in mental health and substance use treatment. Her work is driven by a simple conviction: outcomes should not depend on access — equity must be built into the system.
After years of clinical and community-based work at the James Bentley Treatment Program and in clinical care at Behavioral Health Group, and Pyramid Healthcare in Newport News, Shakirra saw firsthand how fragmented systems delay care until crisis. That experience shaped her long-term vision to build a community-anchored wellness ecosystem — one that integrates prevention, intervention, and treatment across the continuum of care.
Together, her work builds durable infrastructure for wellness — meeting people before crisis, supporting them through disruption, and providing treatment when it’s needed most.
need any help ? get in touch with us
info@kirracounsellingandco.org
Our location
739 High Street, Portsmouth, Virginia, 23704